From ideation to execution, I was the pivotal stakeholder who saw this asset through to completion. This accrued 20 + million views across all media platforms and won a Clio (Bronze in Film Craft - Animation). The musical remix featuring The Who and bespoke lyrics from Action Bronson really drives the spot.

Starring Jorge Masvidal, former UFC champion, and Israel Adesanya, former UFC champion, we linked two features, the outdoor Octagon and the Kumite to their unique personalities.